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The first 90 days in a new market

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The first ninety days in a new market are mostly listening. Who already sells to the customers you want? What do they complain about? Where does stock come from today, and how long does it take?

Month one: map

Make a list of the customers who matter most and the partners who already reach them. Talk to as many as you can.

Month two: prove

Pick one or two partners and make them successful. Small wins create the references you will need later.

Month three: build

Only now invest in the things that are hard to undo: warehouses, hires, long contracts.